LTV gross profit
What a customer is worth after margin, not revenue.
01 · fixed fee, no spend managed
Find the bleed.
Two to three weeks, fixed fee, no spend managed. You get a read of the account and a ninety-day plan, whether or not you go on to work with us.
We map the bleed, then we buy the gap
Paid is the last step. Most of the money is lost before an ad ever runs.
Your payback window
How fast the business needs the cash back.
A true CAC target
The number every ad is bought against, not a platform CPA.
Where the bleed usually is
Measurement
Conversions that never reach the platform, so it optimizes on partial data.
Creative supply
Not enough ads, and not enough variety. The account fatigues and CPMs climb.
The landing
Traffic sent to a page that was never built to convert it.
Attribution overlap
Brand search and retargeting billing you for demand you already had.
Retention
No engineered second purchase, so LTV stays flat and the CAC ceiling stays low.
Paid then fills whatever the map says is missing, bought to the CAC target rather than to whatever the platform reports.
This is what The Map does in two to three weeks.The number we buy against
Not a screenshot of our tooling. This is the model itself. Put your own numbers in and it will tell you the most you can pay for a customer and still get the cash back inside your window.
Your CAC ceiling
$180
Gross profit per customer inside the payback window. Pay more than this and the account is buying growth with money it does not get back in time.
order value × margin × orders in window
What you get
Five reads and a plan, for a fixed fee. We manage no spend during the Map.
01
The measurement read
Every conversion path traced from click to bank, so you can see which events reach the platform and which never arrive. The missing ones are what the algorithm has been optimizing without.
02
The creative read
How many ads are live, how many distinct concepts sit behind them, and where the account starts to fatigue. We score volume and spread against your CPM curve.
03
The channel read
Where the spend sits versus where the incremental demand is. Plus the brand-search and retargeting overlap that bills you for demand you already had.
04
The landing read
What happens after the click. Where the page stops matching what the ad promised, and where the first session loses people.
05
A true CAC target
LTV gross profit divided by your payback window. One number to buy against, instead of a platform CPA.
06
A ninety-day plan
What to run first, in what order, and roughly what it costs.
How it runs
Two to three weeks
Week one is access and instrumentation, week two the reads, week three the plan.
Fixed fee
Quoted before we start and it does not move. No spend managed during the Map, so there is nothing for us to mark up.
Credits forward
The fee credits in full against your first month if you go on to the Engine.
You keep it
The plan is yours whether or not we run it. Taking it in-house is a fine outcome.
What we need
Ad account and analytics access, your margin and payback numbers, and one call with whoever owns the P&L.
Free, and not a call
Send us the account. We will send back three things we would fix.
Read access to the ad account and the analytics. No deck, no pitch, no call required. You get a short video walking through what we found and what we would change first.
Send us the account
01
You send read access. Ad account and analytics. Nothing else, and nothing that lets us change anything.
02
We spend about thirty minutes in it. Measurement first, then creative supply, then where the spend sits.
03
You get a video back. Three things we would fix, in the order we would fix them.
04
That is the whole thing. If it is useful and you want the full read, the Map is the next step. If not, keep the three.
Your entire paid line, run by two operators.
Twenty minutes, no deck. We will tell you what we would run first and what it would cost.
Book a 20 minute call